Over the past 20 years, MEDIA, the EU’s support programme for the European audiovisual industry, has supported the development and distribution of thousands of films as well as training activities, festivals and promotion projects throughout the continent. From 2001-2006, more than half a billion euros were injected into 8.000 projects from over 30 countries.
The MEDIA 2007 programme (2007-2013) is the fourth multi-annual programme since 1991 (previous programmes) and has a budget of € 755 million. It simplifies the programme’s administration but certainly not its objectives:
- to strive for a stronger European audiovisual sector, reflecting and respecting Europe’s cultural identity and heritage
- to increase the circulation of European audiovisual works inside and outside the European Union
- to strengthen the competitiveness of the European audiovisual sector by facilitating access to financing and promoting use of digital technologies